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I like the idea but I am not sure if it fixes a real problem. I don't think I have ever had feedback from clients complaining they don't understand the text.

Where did you get your validation from?

Edit: Looking at the amount of likes/tweets you seem to have social validation, just not sure where I would use it.



I mocked up a website for someone once and they asked me to translate some lorem ipsum into English (I think they thought it was French).


The more specific your mockup is, the narrower the feedback will be. For example, using colors or text in a mockup often limits the feedback to "I don't like this particular shade of blue" or "There should be our slogan here". Source: worked for a web agency.


I worked in the advertising world for a few years and I would say about 50% of clients were confused by "lorem ipsum" text. (The number of clients confused by a UX mockup and an actual design prototype was around 90%).


I guess I have just been lucky and/or my mock ups were so confusing that the text was the last of their concerns heh.




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