You’re missing the forest for the trees. What actually happened was social media allowed the weaponisation of microtargeted psychological warfare.
Read the books “mindfucked” and “targeted” for the detail on Cambridge Analytica (actually Strategic Communications Laboratory or SCL group) how it was a cognitive warfare firm developed for counter terrorism which was unleashed on the American, British (and now presumably Brazilian, Italian and French public).
People are not polarized just due to social media - social media is now a cognitive warfare battleground where cognitive heuristics are the trenches.
Read the books “mindfucked” and “targeted” for the detail on Cambridge Analytica (actually Strategic Communications Laboratory or SCL group) how it was a cognitive warfare firm developed for counter terrorism which was unleashed on the American, British (and now presumably Brazilian, Italian and French public).
People are not polarized just due to social media - social media is now a cognitive warfare battleground where cognitive heuristics are the trenches.