I haven't read the article (yet) but skimmed it. I do think you're right, but I also think the average person's tools to observe it are lacking. Like Plato's Allegory of the Cave. If someone had never experienced something like bodies of water and tried to explain it would be much more difficult that observing and touching. An abstraction that breaks down very quickly, like electron hopping theory, makes it worse.
I'm trying to read up on it because I realized my knowledge about electricity is very basic (only first year physics lecture on electricity & Maxwell's equations).