>If Amazon were serious about leaving, they would have left by now, to try and force Apple to not make the change on June 30.
No, Amazon leaving now would make it look like Amazon pulled the app. Perception is very important. Most of the customers do not read tech sites, but they will notice when apps are pulled, and will ask 'Who pulled my app?'? Amazon (and I suspect Apple as well) wouldn't want to be the answer to that and be object of rage.
If Amazon doesn't want to play by the new rules, I suspect they will wait for Apple to make the first move.
This is definitely true of Netflix too, I suspect there's a percentage of iPad buyers who bought the device just for Kindle/Netflix apps.
> I suspect there's a percentage of iPad buyers who bought the device just for Kindle/Netflix apps.
It wasn't the only reason I bought an iPad, but had the Kindle app not been there, it would have certainly been a deal-breaker. And even if they back off now, the uncertainty Apple has introduced has driven me to an Android replacement. I simply don't trust Apple to proceed with the customer's best interests in mind anymore.
No, Amazon leaving now would make it look like Amazon pulled the app. Perception is very important. Most of the customers do not read tech sites, but they will notice when apps are pulled, and will ask 'Who pulled my app?'? Amazon (and I suspect Apple as well) wouldn't want to be the answer to that and be object of rage.
If Amazon doesn't want to play by the new rules, I suspect they will wait for Apple to make the first move.
This is definitely true of Netflix too, I suspect there's a percentage of iPad buyers who bought the device just for Kindle/Netflix apps.